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Bill Luth
Vice President
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Bill Luth began his career with Sterling Jewelers Inc. in 1988 as a Part Time Sales Associate, while attending James Madison University. After graduating, Bill decided to pursue a career with Sterling and was promoted to the role of Store Manager. Managing stores in Virginia, Maryland, and Ohio, Bill was promoted in 1997 to the role of District Manager in Western New York. In 2000 , he was promoted to the role of Vice President of Operations Administration. Bill’s current responsibilities encompass Field Repair Shops, Field Training & Development, Field Communications Technology & Logistics, Information and Analysis, as well as Policy and Procedures.
His professional leadership includes focusing on the development, execution, and implementation of all Field training programs for 17,000 field Team Members including a high level of DCA certifications within 1300+ Sterling’s jewelry stores.
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