The Diamond Course
The Diamond Course brings learning to life for the front line sales associate. This distance education
course is designed so that the student learns and applies new information from the onset. As bits of
knowledge are presented, the course describes how to use them in sales and everyday store operations.
Through practice modules and exercises, the student develops skills along with knowledge.
The Diamond Course presents a complete discussion
of the subject of diamonds in 21 lessons divided into three general sections.
The first part of the course provides the essential information associates need
to be professional and honest in a sales presentation - the 4 C's of color,
clarity, cutting and carat weight, diamond treatments, synthetic diamonds and
facts about diamond jewelry. The second part provides important background
information like where diamonds come from, how they're mined and processed, how
they're cut and how they come to market. The third part of the course teaches
the jewelry store skills related to diamonds - how to clean diamond jewelry, how
to display diamond jewelry, how to present diamonds, the selling tools, the
selling process, customer service and professionalism.
The Diamond Course is presented in 4-color, easy-to-read format, augmented with numerous photographs,
charts and other graphics. The course is delivered by distance education, and may be taken at the
student's own pace; 6-12 months is the anticipated completion time, although students may easily
finish it in less time.