If you work with fine jewelry as a retail sales professional, you know that you need to help your customers make selections and purchase decisions with both their heads and their hearts – explaining objective factors such as the 4Cs, but also conveying exactly what these mean in personal terms like beauty, emotion, quality, symbolism, and value. For more than sixty years, the Diamond Council of America’s educational courses have taught students how to achieve this complex and critical combination, thus enabling them to reach higher levels in their careers.
Today, the certifications earned by successful completion of DCA courses are recognized in the jewelry industry as hallmarks of professional knowledge and skills.
Whether you are a newcomer to the jewelry industry, or a veteran with many years of experi¬ence, you’ll find that DCA’s educational program is both enjoyable and rewarding. This catalog provides information about our courses and certifications, as well as operations, policies, and the enrollment process. If you have addi¬tional questions, please contact us.
Terry W. Chandler