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Terry Chandler The Diamond Council of America (DCA) was founded in 1944 as a forum to educate jewelry sales professionals about diamonds and gems. This not-for-profit organization provides the professional jeweler with an opportunity to earn a certification in diamonds and gemstones through distance education, and gives salespeople the knowledge and training necessary to make them successful. Today, the DCA represents more than 5,200 jewelry stores and leading suppliers of diamonds and gems across the country.

Headquartered in Nashville, Tennessee, the DCA is a leading educational organization for professional retail jewelry salespeople. Since the organization's beginnings thousands of retail jewelry professionals have graduated from the DCA's course offerings in the study of diamonds and colored gemstones.

DCA President Terry Chandler says the DCA is committed to the finest and most cost-efficient education for its members. "We are a vital and growing force within our industry," he concluded, "And with these new courses, the best is yet to come."
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July's Birthstone, Ruby

Derived from the Latin word "ruber", It simply means red. Ruby, like sapphire is a variety of corundum and only exists as a true red in color. The finest color is vivid, almost pure spectral red with a very faint undertone of blue, as seen in the highest quality Burmese rubies, which are considered the finest.

Ruby is the accepted birthstone for July. It is also the accepted anniversary gemstone for the 15th and 40th years of marriage.

The highest quality rubies were said to protect their owners from all kinds of misfortune. A fine ruby assured the owner he would live in harmony with his neighbors. It would protect his stature in life, his home and land. It's protective powers were intensified when set in jewelry, and worn on the left side. Many believed rubies possessed an inner flame, which burns eternally.

As part of the customary fashioning process, most rubies are heated to permanently improve their color and appearance.

As with all gemstones, care should be taken to protect it from scratches and sharp blows.

Many fine rubies emanate from Burma, having been mined there for more than 700 years. Other sources include Thailand, Kenya, Tanzania, Cambodia, Sri Lanka, India and Vietnam.

DETCThe Diamond Council of America is accredited by the Distance Education and Training Council. The Accrediting Commission of the Distance Education and Training Council is listed by the U.S. Department of Education as a nationally recognized accrediting agency and is a recognized member of the Council for Higher Education Accreditation.
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Phone: (615) 385-5301 - Fax: (615) 385-4955 - Toll Free: (877) 283-5669
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