The Diamond Council of America (DCA) was founded in 1944 as a forum to educate jewelry sales professionals about
diamonds and gems. This not-for-profit organization provides the professional jeweler with an opportunity to earn
a certification in diamonds and gemstones through distance education, and gives salespeople the knowledge and
training necessary to make them successful. Today, the DCA represents more than 6,100 jewelry stores and leading
suppliers of diamonds and gems across the country.
Headquartered in Nashville, Tennessee, the DCA is a leading educational
organization for professional retail jewelry salespeople. Since the
organization's beginnings thousands of retail jewelry professionals have
graduated from the DCA's course offerings in the study of diamonds and
colored gemstones.
DCA President Terry Chandler says the DCA is committed to the finest and most
cost-efficient education for its members. "We are a vital and growing force
within our industry," he concluded, "And with these new courses, the best is
yet to come."
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Featured Member
Freeman Jewelers is the premier jeweler in the beautiful Lehigh Valley area of Northeastern Pennsylvania. Freeman's is a fourth generation family-owned and operated business. It was founded in 1908 in Allentown, PA.
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Current Members
| 238 |  | Members |
| 6,634 |  | Students |
| 6,298 |  | Stores |
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Featured Affiliate
Jewelers of America (JA) is the national association for the retail jeweler. JA is both a center of knowledge for the jeweler.
Jewelers Of America
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Member & Student Login
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DCA Lesson Plan
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July's Birthstone, Ruby
Derived from the Latin word "ruber", It simply means red. Ruby, like sapphire
is a variety of corundum and only exists as a true red in color. The finest
color is vivid, almost pure spectral red with a very faint undertone of blue,
as seen in the highest quality Burmese rubies, which are considered the finest.
Ruby is the accepted birthstone for July. It is
also the accepted anniversary gemstone for the 15th and 40th years of marriage.
The highest quality rubies were said to protect their owners from all kinds of misfortune.
A fine ruby assured the owner he would live in harmony with his neighbors. It
would protect his stature in life, his home and land. It's protective powers
were intensified when set in jewelry, and worn on the left side. Many believed
rubies possessed an inner flame, which burns eternally.
As part of the customary fashioning process, most
rubies are heated to permanently improve their color and appearance.
As with all gemstones, care should be taken to protect
it from scratches and sharp blows.
Many fine rubies emanate from Burma, having
been mined there for more than 700 years. Other sources include Thailand, Kenya,
Tanzania, Cambodia, Sri Lanka, India and Vietnam.
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 The
Diamond Council of America is accredited by the Distance Education and Training
Council. The Accrediting Commission of the Distance Education and Training
Council is listed by the U.S. Department of Education as a nationally
recognized accrediting agency and is a recognized member of the Council for
Higher Education Accreditation.
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What's New
Check out the latest interview, Bringing Home the Basics, with the DCA's own Terry Chandler, where Terry explains the Diamond Council of America.
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