The Diamond Council of America (DCA) was founded in 1944 as a forum to educate jewelry sales professionals about diamonds and gems. This not-for-profit organization provides the professional jeweler with an opportunity to earn a certification in diamonds and gemstones through distance education, and gives salespeople the knowledge and training necessary to make them successful. Today, the DCA represents more than 6,100 jewelry stores and leading suppliers of diamonds and gems across the country.

Headquartered in Nashville, Tennessee, the DCA is a leading educational organization for professional retail jewelry salespeople. Since the organization's beginnings thousands of retail jewelry professionals have graduated from the DCA's course offerings in the study of diamonds and colored gemstones.

DCA President Terry Chandler says the DCA is committed to the finest and most cost-efficient education for its members. "We are a vital and growing force within our industry," he concluded, "And with these new courses, the best is yet to come."
Featured Member
logo_freemanpa.gifFreeman Jewelers is the premier jeweler in the beautiful Lehigh Valley area of Northeastern Pennsylvania. Freeman's is a fourth generation family-owned and operated business. It was founded in 1908 in Allentown, PA.

Current Members
238Members
6,634Students
6,298Stores
Featured Affiliate
Jewelers Of AmericaJewelers of America (JA) is the national association for the retail jeweler. JA is both a center of knowledge for the jeweler.

Jewelers Of America
DCA Lesson Plan
DCA Lesson Plan
July's Birthstone, Ruby

Derived from the Latin word "ruber", It simply means red. Ruby, like sapphire is a variety of corundum and only exists as a true red in color. The finest color is vivid, almost pure spectral red with a very faint undertone of blue, as seen in the highest quality Burmese rubies, which are considered the finest.

Ruby is the accepted birthstone for July. It is also the accepted anniversary gemstone for the 15th and 40th years of marriage.

The highest quality rubies were said to protect their owners from all kinds of misfortune. A fine ruby assured the owner he would live in harmony with his neighbors. It would protect his stature in life, his home and land. It's protective powers were intensified when set in jewelry, and worn on the left side. Many believed rubies possessed an inner flame, which burns eternally.

As part of the customary fashioning process, most rubies are heated to permanently improve their color and appearance.

As with all gemstones, care should be taken to protect it from scratches and sharp blows.

Many fine rubies emanate from Burma, having been mined there for more than 700 years. Other sources include Thailand, Kenya, Tanzania, Cambodia, Sri Lanka, India and Vietnam.

The Diamond Council of America is accredited by the Distance Education and Training Council. The Accrediting Commission of the Distance Education and Training Council is listed by the U.S. Department of Education as a nationally recognized accrediting agency and is a recognized member of the Council for Higher Education Accreditation.
What's New
Check out the latest interview, Bringing Home the Basics, with the DCA's own Terry Chandler, where Terry explains the Diamond Council of America.