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DCA Educational Courses


Diamond Course

If you work with fine jewelry as a retail sales professional, you know that you need to help your customers make selections and purchase decisions with both their heads and their hearts – explaining objective factors such as the 4Cs, but also conveying exactly what these mean in personal terms like beauty, emotion, quality, symbolism, and value. For more than sixty years, the DCA’s educational courses have taught students how to achieve this complex and critical combination, thus enabling them to reach higher levels in their careers.

Today, the certifications earned by successful completion of DCA courses are recognized in the jewelry industry as hallmarks of professional knowledge and skills.

Explore DCA courses on the following topics to advance your jewelry sales skills:


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DCA is an affiliate of Jewelers of America, the leading jewelry trade organization for businesses serving the fine jewelry marketplace. For more information about Jewelers of America, visit www.jewelers.org