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Terry Chandler The Diamond Council of America (DCA) was founded in 1944 as a forum to educate jewelry sales professionals about diamonds and gems. This not-for-profit organization provides the professional jeweler with an opportunity to earn a certification in diamonds and gemstones through distance education, and gives salespeople the knowledge and training necessary to make them successful. Today, the DCA represents more than 5,200 jewelry stores and leading suppliers of diamonds and gems across the country.

Headquartered in Nashville, Tennessee, the DCA is a leading educational organization for professional retail jewelry salespeople. Since the organization's beginnings thousands of retail jewelry professionals have graduated from the DCA's course offerings in the study of diamonds and colored gemstones.

DCA President Terry Chandler says the DCA is committed to the finest and most cost-efficient education for its members. "We are a vital and growing force within our industry," he concluded, "And with these new courses, the best is yet to come."
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logo_JackArmstrong.gifEstablished in 1952.A member of:Jewelers of America,Diamond Council of America,Rocky Mountain Jewelers Association,and the Jewelers Board of Trade.

Current Members
213Members
2,932Students
5,344Stores
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Performance ConceptsPerformance Concepts was founded to meet the education, training and business development needs of specialty retailers and their suppliers.

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March's Birthstone, Aquamarine

The ideal color of aquamarine is a refreshing sea blue; not too pale or too green. If you are looking for a big, durable gemstone, aquamarine is readily available in larger sizes and is truly dramatic when cut in rectangular or oval shapes. It is a member of the important beryl family, which also includes emerald.

Aquamarine is one of the traditional birthstones for March. It is also the accepted anniversary gem for the 19th year of marriage.

In ancient times, the stone was said to aid seafarers; thus it is an excellent gift suggestion for sailors or one who takes frequent cruises! To dream of aquamarine signifies the making of new friends; to wear aquamarine earrings brings love and affection. It is a universal symbol of youth, hope and health.

As part of the normal finishing process, most aquamarines are heated to remove traces of yellow and permanently intensify the blue color.

Aquamarine is found mainly in Brazil, Nigeria, and Zambia.

DETCThe Diamond Council of America is accredited by the Distance Education and Training Council. The Accrediting Commission of the Distance Education and Training Council is listed by the U.S. Department of Education as a nationally recognized accrediting agency and is a recognized member of the Council for Higher Education Accreditation.